Anushka Sharma Replace Deepika As Brand Ambassador of Parachute

Well, it does seem so. Parachute which has now clearly increased its TG from women to girls and growing girls has opted for Anushka Sharma to replace Padukone as the brand ambassador for their hair oil brand. Anushka has even shot for the new hair oil commercial and the said ad will soon hit the small screen in a matter of time.

Anushka shot to fame as the heroine of the film ‘Rab Ne Bana Di Jodi’ and has now gone on to do another film with Shahid Kapur for director Parmeet Sethi. The reason for Deepika losing out on this brand essentially is due to her increasing prices which are not being workable for the brand that had signed her on earlier for a much cheaper price.

It can be recalled that Deepika got to model for the hair oil brand even before her debut film had hit the silver screen. But then the girl, who started off as the heroine to Shah Rukh Khan in ‘Om Shanti Om’, has now been endorsing many products only to realise at the end that she needed to give her dates to those products which paid her a much higher sum. Also the fact that she was endorsing too many products went against her because the brand recall of Parachute could not be associated too much with Deepika Padukone and a survey showed that people did not associate Deepika with it so easily.

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